Agencies are now fully aware of the effect of Twitter, or they should be.
TweetFreak has posted about the Current TwitteRFP that began on Thursday. I submitted for OLSON and have been monitoring the streams for the last few days. It is pretty amazing how many agencies submitted. How many went to great lengths to try and rise above the noise and "get noticed."
Although getting noticed wasn't really the goal, as Jordan Kretchmer was clearly making a super attempt to respond to every actual entry, personally. This alone is an amazing feet, considering how much noise there was in the stream of @ replies sent in his direction.
I admire my local agencies entries, they are well thought, if quick submissions that attempt to put a light on how they get Social Media.
I was surprised at the number specialist agencies and shops with only a handful of people that responded. The twitteRFP requested full service agencies and just because they are a web entity does not mean that they do not NEED exposure in the offline world. That said, it brings up a point that I will have to try and write about soon, "What constitutes a Full Service Agency? And are they going the way of the Full Service Gas Station?"
All in all, it was fun. A super idea. I can't wait to see what happens next and I hope to make the shortlist of at least one TwitteRFP in the near future!
Good Luck to everyone! I am rooting for the Audience Agency and of course, OLSON.
Via: TweetFreak: TwitteRFP: innovation or desperation