Congrats to Heineken and their Dutch Ad Agency!!!!!
via adweek.blogs.com
Seriously, this should not be that big of a deal...but it completely is a big deal. They are selling a Cider and they actually recognized that their target market was women and then they made a commercial that is well done and not at all offensive!!!
In fact, it is slick and hot and what women want?!!@%@#?? I am baffled.
I never thought an alcohol ad could be so devoid of negative female stereotypes.
Posted: AdFreak: Cider ad makes big leap for women's rights
